This is a research based advertisement and UI/UX  project made with the collaboration of college design students in Beijing. We chose the Beijing Central Axis to introduce visitors to Beijing history and culture. The Beijing Central Axis is a line of monumental Chinese architectural sites such as the Temple of Heaven and Tiananmen Square. In advertisement posters and instagram ads a depiction of sites at the axis with the correlated date of their construction, informs and entices the audience. The app includes a map and catalog of all the sites and information. To make navigation of the axis easier, the app recommends the user sites to visit according to their financial, transportation and language needs.